THE STORY BEHIND THE DIFFERENCE

Weird & Different | Meet Founder Romereo Brown Jr.

A story about finding your voice, building something of your own, and making space for people who never fit the mold.

AN EARLY CHAPTER

WHERE IT ALL BEGAN

This video captures an early chapter of Weird & Different and reflects how far the brand has come since those first moments.

From East Texas to everywhere

Made for the ones who never fit the mold.

Weird & Different is a streetwear brand founded in 2020 by Romereo Brown, its founder and CEO. The brand grew from his decision to embrace what made him different and build something that could help other people do the same.

Meet Romereo Brown

Romereo was born deaf in his right ear. Growing up, he was bullied by peers who teased him and called him “Mush Mouth,” after a character from the show Fat Albert. Those words hurt, but they did not get to define who he would become.

After studying business at Tyler Junior College, Romereo turned his determination toward entrepreneurship. He built Weird & Different to reclaim the hurtful labels thrown at him and celebrate the individuality that makes each person their own.

Why the ice-cream character?

When Romereo was feeling down, his mom would give him ice cream to help him feel better. He chose the ice-cream character as W&D’s logo because he wanted other people to feel that same comfort—to know there is nothing wrong with being weird, different, or completely themselves.

What W&D stands for

Weird & Different was created to help everyone feel confident in who they are, love themselves authentically, and celebrate their individuality. Romereo’s vision is for everyone who shops with W&D to feel encouraged to show up as themselves.

Stay Weird. Be Different.

Watch Romereo’s founder interview

Watch the 2022 interview →

Watch Weird & Different founder Romereo Brown Jr.'s interview